7 Tips to Take Your Resume to the Next Level
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met even so are googl'ing you. Let'due south face it, you're even google'ing yourself! At the end of 2007, the Pew Net Inquiry Team constitute that 47% of people search for information virtually themselves online (Self-Googling), which was more double 5 years agone. It'southward a pretty safe bet that percentage has climbed to over 50 or lx% by this yr.
Some people might can it ego-surfing, but it'southward really a practiced practice to see what results come upward for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more well-nigh you. Hiring managers desire to see if you lot have a clean record in Google, which is your permanent record because every motility you lot make (yes even a weblog annotate) is stored there forever. Before I went on a second appointment once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't take happened. Attempt doing it right now and come across what you go.
There is no hiding from Google!
Google keeps runway of but about everything you exercise on the internet. Information technology patrols and captures your online beliefs, such as when you post on your blog, tweet using Twitter, bring together social networks, comment on other blogs, write articles for online news sources and more than. Bated from the content y'all create and distribute over the cyberspace, other people are talking about you, which means that Google has a complete picture (almost similar an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to find out everything about you when they grow older. "Mom, look what I just institute out about Dad in Google." Your personal brand tin can't hide from Google. There is one major exception to this though.
Mutual names
If your name is common, such equally Mike Smith, then it will be very hard to ain your Google results. There are over 54 1000000 results for "Mike Smith" in Google. Yous won't be able to compete with the athletes and musicians on the kickoff few pages. If your life goal is to rank in the top ten results, that may be achievable, if you lot either become very famous or work extremely hard at building content each and every twenty-four hours for your unabridged life. At the age of threescore you might find out that Google changed their algorithm and y'all'll lose all that hard piece of work. The point being is that you lot'll have to differentiate your name in order to rank high. I typically recommend you utilize your middle proper noun or a nickname in this case. The worst case scenario is that you change your proper noun completely ;).
Celebrity names
Celebrities are very fortunate considering they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of viii and higher! Your blog posts about these celebrities will never end upwardly on the elevation twenty results for their proper noun unless y'all are Perez Hilton. If your name is the same as a celebrities, you are in big problem. Endeavor searching for Christina Aquilera (21 meg results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you don't stand a take a chance. If y'all are stuck with a glory proper name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might have been made fun of people of your unique proper noun because information technology was "dissimilar." Although you were ostracized and made fun of, correct now you lot get to express mirth at everyone else! With a distinct name, yous are able to easily manipulate the results for your proper noun on search engines. When you lot go to your high school reunion and encounter your friends, you'll get the last laugh because you can be visible and control perceptions, while they simply cannot. When you Google your proper name, whether you have results that reflect your brand, you'll come across how hard it will be to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over time, if you lot work very hard, yous'll own the acme ten results for your name.
In my next postal service, I'll talk about what you tin do to proceeds command over your Google results and let your personal brand smooth through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/7-tips-take-your-resume-the-next-level.html
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